Rochester, MN (KROC AM News) - One of Rochester’s most popular winter events kicks off Thursday in the downtown.

The annual SocialICE officially begins at 4:00 PM Thursday and will run until 9:00 PM. It will also be held Friday and Saturday,  5:00- 10:00 PM.

SocialICE is held at the Peace Plaza and there is no charge to attend.

“SocialICE – Rochester Minnesota's Ice Bar – transforms the Peace Plaza in the heart of Downtown Rochester into an outdoor ice bar experience. At SocialICE, you'll experience nine 12-foot uniquely designed and themed ice bars – each with signature drinks – lighting effects, live DJ entertainment nightly, ice sculptures, a wide selection of beer and wine, and more.”

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