Wendy's launched a nationwide breakfast menu on Monday morning. Todd Penegor, President and CEO of The Wendy's Company said,  "Wendy's fan favorites on our breakfast menu will set us apart from the competition." The menu features the Breakfast Baconator®, Frosty-ccino, and Honey Butter Chicken Biscuit.

Kurt Kane, President, U.S. and Chief Commercial Officer of The Wendy's Company, says: "People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve. Our crew will be hand-cracking fresh eggs on all our breakfast sandwiches and leaning into the quality ingredients that have long set Wendy's apart from the competition. We've crafted unique sandwiches that will leave you craving another, like the Breakfast Baconator, which features a fresh-cracked egg, signature sausage patty and six strips of Applewood smoked bacon."  Read the full press release here.

McDonald's is countering the launch by offering free Egg McMuffins on Monday, March 2nd.

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