What the Hell Did I Hit?

Is it a bird? Is it a rabbit? I have no idea what it is! I noticed it when I was coming out of Kwik Trip today.

I don't know if it can be a bird. It doesn't look like feathers. It looks like, I don't know, cotton? Maybe fur? That's what makes me think it might be a rabbit. I have no earthly idea.

Then again, it could be ketchup (or catsup, if you're into all that "spelling" crap) but it doesn't taste like ketchup. (kidding)

Take a look at the photos and let me know what you think because it's really bugging me. I feel like I need to just set my truck on fire. Probably just gonna plug my Note 7 in the charger inside my truck and walk away.