Pool Contractor Advertising: Top 20 Pool Company Marketing Ideas To Get More Pool Contractor Leads
With nearly half of 2022 already in the books, now is the perfect time to try some new pool builder marketing ideas to grow your pool business. If you’ve been wondering how to get more pool contractor leads, we’ve got a ton of things you can try—and it all begins with your pool company website design.
It’s important to try a variety of things when it comes to pool company marketing. Why? Because every pool builder needs pool contractor leads to survive—no matter your location or how long you’ve been completing jobs for your community. Without a good flow of new pool contractor leads, it becomes impossible to grow your pool business.
But, if you create a system that attracts new customers and delivers new pool contractor leads to your business like clockwork, that’s a recipe for:
- More high-paying pool jobs
- Increased revenue for you and your crew
- A dependable way to grow your pool business
We know why pool providers need to generate pool contractor leads, but how can you do it affordably and efficiently? The answer is: a good website with good pool company website design. If you’ve ever wondered how to get more pool contractor leads, follow the steps below—and consider working with a pool builder marketing company to grow your pool business!
1. Get More Pool Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your pool business
- Read about the pool services you provide
- See your service area
- Get in touch with you about pool jobs
- Become a quality pool lead for your business
Without a website and professional pool company website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A pool marketing company can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one pool advertising idea that’s been proven time and again to generate quality pool leads and grow your pool business. So, if you’ve been wondering how to get more pool contractor leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in pool leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local pool providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with lead generation for swimming pool companies. A pool marketing company can also set you up with a professional pool company website design and share other ideas for pool company marketing to help grow your pool business.
3. Always Use Local SEO to Generate Pool Leads
Search engine optimization (pool builder SEO) is still king in the digital marketing for pool builders space, which is why pool builder SEO is so popular. SEO is what moves your pool business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, pool builder SEO alone can generate the majority of your pool contractor leads (but we still recommend reading the rest of these pool builder marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a pool builder marketing company and let an expert in SEO for pools get you up and running.
4. Use Google’s Local Service Ads to Get More Pool Contractor Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for pool providers, at least 7 of them will click one of those ads and turn into pool contractor leads.
How much more money would you make per month with 7 more pool contracts? For an extra boost, consider investing in digital marketing for pool builders, then use pool builder SEO and a professional pool company website design to hook your potential customers.
5. Get More Pool Contractor Leads Through Facebook + Instagram
Still wondering how to get more pool contractor leads? Advertising on Facebook and Instagram can be a cost-effective method for pool marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need pool providers in the future. If you’ve been wanting to try social media advertising for your business, this is one pool company marketing idea worth trying.
Paired with pool builder SEO and professional pool builder web design, this is a powerful way to grow your pool business. A pool marketing company can get you set up.
6. Create a Pool Builder Facebook Group
Having a dedicated Facebook business page for your pool business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into pool contractor leads and help grow your pool business.
7. Content Marketing = Pool Builder Marketing
Creating content for your ideal customers is a great way to get more pool contractor leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Pool Maintenance for Beginners
- Top Pool Designs of 2022
- 10 Signs Your Pool Needs an Upgrade
As you write these articles, plug your pool. Suggest that readers use a pool provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain pool brand—talk them up!
8. Create Helpful YouTube Videos About Pool Maintenance
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful pool videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a pool business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your website so they can learn more.
9. Email Marketing = Pool Builder Marketing, Too!
Email marketing is one of the oldest forms of digital marketing for pool builders, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your pool business, you’ll make (on average) a $40 return on your investment.
Because most pool businesses overlook the benefits of email marketing, it’s a great option for lead generation for swimming pool companies. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready pool leads and spend 33% less money on making sales.
10. Get Pool Company Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and realtors—they’re likely to send more pool contractor leads your way!
11. Reputation Management Affects Your Pool Business
Did you know 85% of people search online to find local pool providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your pool services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your pool business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more pool leads.
12. Ad Retargeting Is a Fresh Pool Contractor Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your pool business.
Retargeting is a great way to keep your pool business and website in front of potential customers who have already shown interest by visiting your website. This is one pool contractor advertising idea well worth trying, especially if you’re already getting good traffic to your website. Throw in some pool builder SEO for an extra visibility boost!
13. Make Your Pool Contractor Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your pool company marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your pool company marketing and pool contractor advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating pool leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
14. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share in lead generation for swimming pool companies. For example, you might want to partner up with a property manager or complimentary pool service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your pool business since you’re both working to generate new pool contractor leads.
15. Send Out Direct Mailers to Get More Pool Leads
Here’s another pool company marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for pool contractor leads from other sources to determine if this is a viable solution for you.
16. Canvass the Area to Generate Pool Contractor Leads
Canvassing an area to generate pool contractor leads might seem like an old-school marketing tactic, but it’s a pool contractor advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a pool job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s more pool contractor leads!
17. Increase Referrals to Get More Pool Contractor Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your pool business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one pool builder marketing and pool contractor advertising idea you shouldn’t pass up.
18. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every pool job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media.
19. Hunt for Pool Contractor Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a pool project. Take a quick scroll through the classifieds and see if anyone is looking for a pool provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for pool providers on Craigslist are ready to work with you now and pay for your services.
20. Don’t Pay for Pool Contractor Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your pool business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your website that will turn into paying customers. All too often, lead generation for swimming pool companies from services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your pool business is using digital marketing for pool builders. Combined, pool builder SEO and professional pool builder web design can increase your online visibility and win you more pool contractor leads.
Sign Up With Townsquare Interactive to Maximize Your Marketing Budget
Pool builder web design isn’t the only element of an effective pool company marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate pool leads using the steps above.
Adding other elements to your marketing campaign, such as pool builder SEO and reputation monitoring, can strengthen your pool marketing campaign and help you to generate more pool contractor leads.
The team at Townsquare Interactive specializes in creating websites and marketing campaigns that generate pool contractor leads for businesses across the country. All of our pool company website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your pool builder marketing campaign to the next level.
Click the button below to learn more.