Too Early? Famous Toy Store Launching For Christmas In Rochester

America's old toy store, FAO Schwarz, is coming to Rochester, Minnesota in mid-October with two locations in Rochester, inside Target North and Target south. Is October too early for Christmas? Asking for a friend.

Minnesota-based Target said last year's test went so well that they're making it much bigger this year, with four key points -

• Exclusive FAO Schwarz toys will be available only at Target stores, Target.com, and FAO store locations starting in October
• The assortment will feature more than 120 toys and a capsule collection celebrating the 160th anniversary of FAO Schwarz
• All Target store toy departments and Target.com will feature dedicated space for FAO Schwarz, with toy demonstrations planned throughout the holiday season
• Target’s holiday Bullseye’s Top Toys list will offer more exclusives and affordable gift options, with items starting at $14.99

What Kind of FAO Schwarz Toys Will Be At Target?

The "FAO Schwarz assortment" will be a wide range of toys, from about $10 to $150 (they promise there will be 50 toys under $20...but will there be a lot of those at each store? Time will tell).

According to Target, you'll be able to buy

• FAO Schwarz Style Runway 4-Sided Fashion Show Playset
• FAO Schwarz Ride On Train
• FAO Schwarz Makeup Vanity Mirror Set
• The Dance on Piano Mat (as featured in Big).

There's going to be a nostalgic collection, too, and that'll include a Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear, and UNO (oooh, Uno! Just kidding, Uno's great).

(Source: Target)

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The real toy memories seem to come mostly from Christmas, "what'd you get?" kinda stuff. In honor of the Target/Fao Schwartz agreement, check out the top holiday toys from your birthday!

As always, if you have a comment, complaint, or concern about something I wrote here, please let me know: james.rabe@townsquaremedia.com