Seems like everyone's getting in on the "No More Russian ____" act...even Wisconsin's National Mustard Museum.

Russian Mustard, click for link to retail site.
Russian Mustard, click for link to retail site.
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When Russia invaded Ukraine the world was shocked and, mostly, disgusted. A good reaction, I say. Some huge businesses could see the writing on the wall and withdraw from Russia in protest over the war. Automakers, fast food restaurants, social media, etc. In many of those cases, the money leaving the Russian economy is a big deal.

Other Businesses Are Protesting, Too...

Source: TSM Rochester
Source: TSM Rochester
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One of my favorite Russian protests is from a Canadian restaurant, that claims to have invented Poutine. They removed Poutine from its menu in "Solidarity with Ukrain" because? Poutine sounds like Putin, the megalomaniac running Russia these days.

"From now on, we are the inventor of cheese sauce fries," Le Roy Jucep wrote.

As surprising as it is, the swift action of Le Roy Jucep did not bring Putin to his knees. In fact, none of the things done to show solidarity with Ukraine have done much, but maybe now that the National Museum of Mustard has joined the very safe low impact marketing opportunity by removing Russian Mustard from the display.

Please note, the author of the Tweet is David, and he's employable.

Wait, There's A Mustard Museum?

There is a National Mustard Museum, it's about 90 miles West of Milwaukee, Wisconsin. Their website says they are home to the world's largest collection of mustards and mustard memorabilia. On hyperallergic.com, the NMM curator said they did not ban Russian mustards...

“We did not ‘ban’ Russian mustards,” said Barry Levenson, the National Mustard Museum’s curator, in an email with Hyperallergic. “All we did, to show solidarity with Ukraine during this terrible crisis, was to temporarily remove the few Russian mustards that are on display in the museum,” he continued, reiterating that the mustards would be returned to the collection once peace reigns again.

In the same email, he told the author, "Someone saw the sign and got it onto the internet. We did not publicize it or try to draw attention to what we did.”

Uh-huh.

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Protesters In Berlin Demonstrate Against Russian Invasion Of Ukraine
BERLIN, GERMANY - FEBRUARY 24: A woman wears make up in the colors of the Ukrainian flag protesting against Russian invasion of Ukraine in front of Brandenburg gate on February 24, 2022 in Berlin, Germany. Russia began a large-scale attack on Ukraine, with explosions reported in multiple cities and far outside the restive eastern regions held by Russian-backed rebels.(Photo by Hannibal Hanschke/Getty Images)
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PERSONAL NOTE: For the record, I love all this Solidarity with Ukrain "removal" or "banning" or "changing names of things" because it's so wildly silly, a great example of slacktivism (doing the very least possible as activism, like adding a rose to your Facebook page), and obviously an attention-getting device. Which I'm happy to give. Just don't start treating actual Russians like dirt.

As always, if you have a comment, complaint, or concern about something I wrote here, please let me know: james.rabe@townsquaremedia.com

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