Why Actors Are Competing for a Spot at Kwik Trip

Kwik Trip has nearly 900 locations across Wisconsin, Minnesota, Iowa, South Dakota, Michigan, and Illinois—including one just a block and a half from my house.

I’m in there all the time picking up coffee or grabbing things I forgot at the grocery store.

Inside every Kwik Trip, you’ll find high-quality grocery staples like fresh milk, bread, eggs, and produce. Their "Hot Spot" section offers quick, ready-to-eat meals like burgers, pizza, and fried chicken, and they’re always rolling out new items.

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ALSO READ: This Is How Kwik Trip Customers Are Upgrading Their Meals

The company’s dedication to customer service and satisfaction has earned it the title of Best Gas Station in America several years running.

With a massive and loyal customer base, an engaged Facebook fan club, and even its own apparel line (think banana boxers and retro Glazer's sweatshirts), Kwik Trip has become more than a gas station.

It’s become a part of everyday life in the Midwest. And on Monday, June 16, its home state of Wisconsin officially recognized the brand's importance.

Governor Tony Evers proclaimed the day “Kwik Trip Day,” honoring the company’s founding on June 16, 1965.

I’m definitely a fan, and the algorithms know it. My timeline is full of Kwik Trip news.

Recently, I saw a post that the La Crosse–based chain was searching for actors.

Kwik Trip Auditions: The Most Midwest Casting Call You’ll See This Year

The La Crosse Community Theater shared a casting call on Facebook for filming on July 16, and more than 350 people responded.

Later, the theater posted, “Your talent and enthusiasm have blown us away! There will be more opportunities in the future.”

Kwik Trip isn’t taking over Hollywood just yet, but you’d absolutely watch a reality show  about the store.

The selected actors will appear in upcoming commercials. And yes, they’ll be paid...in Kwik Trip gift cards.

Honestly, most fans probably consider that a pretty sweet deal.